Yifang ‘Yvonne’ Guo
655 West Grace Street, Chicago, Illinois 60613
Marketing Initiatives Coordination| Event Management ~ Multivariate Linear Regression ~ Logistic Regression
Strategic Analysis and Implementation ~ Relationship Building ~ Leadership and Staff Development ~ Media Assistance
Performance-focused, dynamic, and results-driven professional with hands-on experience and competency in sales and marketing as well as event planning, event organization, and
strategic advertisement and promotions. Acknowledged for unwavering unparalleled expertise in providing market research analysis to fully identify competitor performance, latest
trends, and market opportunities through data-driven marketing and cutting-edge technology. Multilingual in English, Mandarin Chinese, Korean, and French.
City Business Solutions – Chicago, IL, USA
Corporate Trainer, Sales Department 2015
Optimized productivity of account executives by training them regarding learning corporate system and pitch principles.
Demonstrated excellent communication skills in interfacing with 25 customers on a daily basis to recommend electric product, while finishing all application forms for customers.
Boosted business efficiency by recruiting new team members as well as guiding the team in strategically selling products.
Exemplified problem-solving, communication, and follow-up skills; along with the ability to facilitate weekly team meetings as well as review sales and operations activity
related to forecast growth.
Disney Resort – Shanghai, China
Manager Assistant (Internship), Marketing Department 2013
Leveraged marketing expertise in gathering informative details to promote Disney brand products, as well as
in establishing and maintaining social media portals, mainly Facebook and Twitter.
Expertly carried out copywriting and graphic design duties, which included advertisements; catalog and magazine layouts; websites; promotional materials; sales and online
advertising; material for web; features; event coverage; and technical magazines.
Participated in client meetings for informational purposes as necessary; while maintaining documents of client status and gathering inputs.
Worked within a team environment by providing critical feedback, building relationships with relevant partners in agency, and playing a key role as spokesperson for the agency.
Hudson Limited – Shanghai, China
Assistant Manager (Internship), Marketing Department 2012
Capitalized on industry expertise in fulfilling the following initiatives:
Conducting luxury marketing program analysis.
Reporting program activities, expenses, and program effectiveness as compared to sales trends
Facilitating monthly field sales output
Designing and implementing internal scheduling systems, which facilitated retail catalogs
Efficiently handled marketing automation system to oversee sales leads and track marketing campaigns performance.
Drove business growth through development of marketing reports and analysis for effective sales strategies in collaboration with the Sales Department.
MCI China Office – Shanghai, China
Assistant Manager, Convention Department 2012
Performed pre-event duties, which involved the daily updating of conference news on official website; performance of cold calling for attendees; and coordination with speakers
on their arrival and accommodation.
Took part in organizing showcase; guiding VIPs for Shanghai sightseeing and introducing traditional Chinese gourmet to guest of honor.
Proficiently analyzed and utilized attendees’ feedback and related data to draft reports on ways to provide better performance on next events.
Successfully invited various VIP speakers in attending conventions and participating the convention brochure-making.
New FS Travel & Tours, Inc. – Chicago, IL
Tourist Guide 2015–Present
Gathered and toured various visitors across the globe, including Chinese, Canadian, Filipino, and Thai, while thoroughly explaining different tourist spots.
Maintained harmonious relationship with diverse people with different cultures.
Education and Credentials
Master’s Degree in Political Economics: 2014 (GPA: 3.5)
University of Illinois at Urbana-Champaign – Champaign, IL, USA
Bachelor’s Degree in Event Management: 2013 (GPA: 3.5)
East China Normal University – Shanghai, China
Second Prize of Academic Scholarship ~ Sumitomo Corporation Scholarship ~ Outstanding Student Leader
First Prize in Chorus of the Third National University Students Art Performance
Haniel Business Innovation Contest for Students (Final Eight)
SAS Base Programmer Certification
Chartered Financial Analyst (CFA) Level 1, Candidate
Volunteer ~ Shanghai World Expo: 2010
Microsoft Office Suite ~ SAS ~ SQL ~ IBM SPSS ~ R Language